Background Deckers EMEA is strengthening its Consent Management approach to ensure marketing practices are effective, compliant, and scalable under GDPR/PECR.
Historically, first-party consumer data has been used for retargeting and lookalike au...
Part of the EMEA strategy has been growth in our 4 key markets (Italy, UK, Germany & France). There is now an opportunity to expand to the 5th key market due to a distributor contract expiration coming up. This market is a key apparel & fo...
Implement AI-powered image quality screening that integrates with Capture One to automatically detect technical issues like focus, exposure, and color problems immediately after shoots, replacing manual photographer QC in Workfront projects.
This tool eliminates the bottleneck of manual quality control by instantly identifying technical defects that would otherwise require expensive retouching or reshoots later in the workflow. Business Outcomes Achieved
Faster time-to-market by cat...
HOKA.com to FLAGSHIP: SITE REDESIGN - "3.0 Overhaul"
Long Range Plan; Complement to 2.5 Bridge Scope of Work: https://ideas.deckers.com/ideas/CONS-I-11 Overview: Unite HOKA brand experience through a digital-led channel overhaul that positions the brand for a new era of commerce with a new site desi...
HOKA.com to FLAGSHIP: SITE REDESIGN - "2.5 Bridge" Scope of Work
Related to ticket from June 26 (by Chloe) - with more detail here (can combine) https://ideas.deckers.com/ideas/PEGI-I-229 As part of the New HOKA Digital Identity Initiative to unveil in F26, HOKA.com will need a series of immediate work to creat...
Thomas Davis has a proposal for an April 2026 Strava Speedgoat Challenge that will require Global Support Strava Speedgoat Challenge Proposal 9.8.25.pptx Jacob Martinez and Thomas are meeting with our vendor Merkle to align on quotes and options, ...
Following the successful launch of ID.me on HOKA US and Canada sites, this initiative seeks to extend the verified medical community discount to in-store customers. Two implementation options are being considered: a full POS JSON payload integrati...
Oracle Retail systems are aging, highly customized applications that are not scalable solutions for our growth and expansion plans for Retail business. The existing systems are not supported in their current state and will either require customiza...