PROG - Consumer

In order to strengthen the Teva brand we are looking to launch a customization program for sandals. This submission/request is specifically focused on the front-end customer experience and targeting the introduction of a digital customization tool...

As organic search continues to evolve beyond traditional keyword matching toward AI-driven discovery, our website must be optimized not just for crawlers but for LLMs and GPT-based search experiences. The Idea Implement a structured AI-readable su...

As part of the Tier 1 Cielo X1 3.0 launch on 29th January, the HOKA EMEA Brand team will be launching the PB Protocol program. This is a 360 activation whereby the brand is partnering with 50 runners in different markets, giving them expert traini...

Project approved by EMEA ecom & marketing leadership. Waiting for confirmation from Global (technical part) and EMEA legal depatment (contract). Opportunity Summary: Implement Student and Key Worker verification on HOKA EMEA site Capture m...

Automate declared customer affinities (e.g., “Roadrunner,” “Trail Runner,” “Lifestyle”) to drive CRM/messaging personalization across channels.

Consolidating three submitted Ideas into one. Objective includes key points from each. PEGI-I-197 and PEGI-I-199 As the business shifts to a "One-DTC" approach to customer, we need systems to feed customer data, transaction data, and social intera...

Implementing workforce management technology is useful because it optimizes scheduling, reduces administrative burdens, and ensures compliance with labor regulations, leading to improved efficiency and cost savings. Who would benefit: Employees:...

StrutFit is a comprehensive sizing solution that assists consumers in determining accurate footwear sizes through smartphone scans, aiming to enhance the shopping experience and reduce return rates. The technology allows customers to scan their fe...

Hello, we continue to have sales discrepancies with our leased Macy's space aka concession store. Hoping we can utilize EDI to help support with sales transaction reconciliation. Casey Schapper mentioned this could be a viable solution in other re...

Background Deckers EMEA is strengthening its Consent Management approach to ensure marketing practices are effective, compliant, and scalable under GDPR/PECR. Historically, first-party consumer data has been used for retargeting and lookalike au...