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PROG - Consumer

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EMEA Customer Affinity Automation

Automate declared customer affinities (e.g., “Roadrunner,” “Trail Runner,” “Lifestyle”) to drive CRM/messaging personalization across channels.
Deanne Anderson 12 days ago in PROG - Consumer 0 New

Connected Consumer Ecosystem

Consolidating three submitted Ideas into one. Objective includes key points from each. PEGI-I-197 and PEGI-I-199 As the business shifts to a "One-DTC" approach to customer, we need systems to feed customer data, transaction data, and social intera...
Rudi Stephan over 2 years ago in PROG - Consumer 2 In Progress

Legion Implementation

Implementing workforce management technology is useful because it optimizes scheduling, reduces administrative burdens, and ensures compliance with labor regulations, leading to improved efficiency and cost savings. Who would benefit: Employees:...
Guest 11 months ago in PROG - Consumer 0 Approved

HOKA - Top Navigation Redesign

I've received input from our Design team that we would like to take a deeper look at our Top Navigation including the hierarchy and categorization of the navigation as well as not loving the overall look and feel. In Q3 we will be utilizing Parago...
Guest over 1 year ago in PROG - Consumer 2 Approved

Support sales reconciliation of Macy's concession store with EDI

Hello, we continue to have sales discrepancies with our leased Macy's space aka concession store. Hoping we can utilize EDI to help support with sales transaction reconciliation. Casey Schapper mentioned this could be a viable solution in other re...
Guest 2 months ago in PROG - Consumer 0 New

Sizing Tool - Strutfit for NA

StrutFit is a comprehensive sizing solution that assists consumers in determining accurate footwear sizes through smartphone scans, aiming to enhance the shopping experience and reduce return rates. The technology allows customers to scan their fe...
Liz Caruso 10 months ago in PROG - Consumer 1 Approved

EMEA Consent Manager Enhancement

Background Deckers EMEA is strengthening its Consent Management approach to ensure marketing practices are effective, compliant, and scalable under GDPR/PECR. Historically, first-party consumer data has been used for retargeting and lookalike au...
Edie Kuo 3 months ago in PROG - Consumer 0 New

HOKA Medical User Journey

We would like to kick-off a wider project with Toby Rollinson's team for the Medical User Journey. This would include materials at medical conferences, dedicated doctors landing page for doctors prescribing HOKA to patients, updates to splash page...
Chloe Nunno 3 months ago in PROG - Consumer 1 New

EMEA Market Expansion

Part of the EMEA strategy has been growth in our 4 key markets (Italy, UK, Germany & France). There is now an opportunity to expand to the 5th key market due to a distributor contract expiration coming up. This market is a key apparel & fo...
Dylan Fender 3 months ago in PROG - Consumer 0 In Progress

Centralizing Product Data Management via Salsify PIM

https://www.figma.com/board/FwlOKQio0bWrif0POZRADo/product-attribution-and-feeds?node-id=0-1&p=f&t=M9uqySVIaP6T6aNE-0 The current product data ecosystem is fragmented across PLM, PIM, Salsify, and manual documents such as the MPK, and the ...
Guest 3 months ago in PROG - Consumer 0 New