D&D Portfolio Ideas Portal
Consolidating three submitted Ideas into one. Objective includes key points from each.
PEGI-I-197 and PEGI-I-199
As the business shifts to a "One-DTC" approach to customer, we need systems to feed customer data, transaction data, and social interaction data from both ecommerce and retail interactions into a single data lake/ repository.
This data architecture should support in-flight work (e.g. DECA, DOMS Decouple, DTC Customer Journey) as well as potential future work (e.g. AI-based Machine Learning tool/ engine to facilitate automated, personalized customer engagements through tools like Movableink)
Possible Future State of Data Flow: https://lucid.app/lucidchart/58bbe7d0-de85-4876-8464-c5aefc7a7ab0/edit?viewport_loc=-1102%2C-23%2C5073%2C2394%2C1V3t2lCQRkBt&invitationId=inv_ce095c7d-334f-4848-b818-514b6a494ff9
| Region | GLOBAL |
| Is a Project Manager Required | Yes |
Customer Facing Deliverable | Account with store & online purchase data
This work is linked to the Master Data Service and will be one of the main use cases/outputs from that body of work. We will adjust this ticket to include and provide updates on the larger body of work.