HOKA.com to FLAGSHIP: SITE REDESIGN - "2.5 Bridge" Scope of Work

Related to ticket from June 26 (by Chloe) - with more detail here (can combine)
https://ideas.deckers.com/ideas/PEGI-I-229


As part of the New HOKA Digital Identity Initiative to unveil in F26, HOKA.com will need a series of immediate work to create cohesion and a foundation in the digital ecosystem.

Two phases of work:

• UI + UX Enhancements AND Brand Storytelling Evolution – Maintain overall site structure while aligning site design with the new brand identity

  1. TWO BODIES OF WORK:

  2. 1 – Reskin existing site with new fonts, colors, photo direction, etc (new UX style guide to lead this body of work globally)

  3. 2 - Identify and optimize high value and highly visible moments of the .com experience under a global standardized set of guidelines

     1. Scope of Work for 2.5 Bridge (Preparation for F26):

        1. content enhancements:

           1. product imagery

              1. Studio 360

              2. Lifestyle

• Campaign

image curation and placement guide

always-on PDP design toolkit (evergreen assets)

CMS templates

Digital storefront

Category hubs

product education enhancements:

1. PDPs

2. landing pages

UX enhancements:

1. nav styling

2. live chat

3. site animation/interactions

Program Visual Centers (globally standardized toolkit guidance):

product finder positioning

promotional comms + styling

membership messaging + experience

Regional Commercial Moments (Holiday, Fathers Day, Boxing Day, etc.)

product education style guide:

1. innovation + apparel focused

2. PDP, PEVs, compare chart

Select Landing Page Enhancements

To be defined with Seasonal priorities --
Global guidance to support regional nuances