HOKA.com to FLAGSHIP: SITE REDESIGN - "3.0 Overhaul"

Long Range Plan; Complement to 2.5 Bridge Scope of Work: https://ideas.deckers.com/ideas/CONS-I-11

Overview:

Unite HOKA brand experience through a digital-led channel overhaul that positions the brand for a new era of commerce with a new site design that improves customer experience, unites our channels, and unlocks our commercial potential.

digital experience

-improve the customer experience through premium, consumer-led, digital-first first shopping experience

-understand and action against emerging shopping behaviors and

-full site content audit to unify, uplift and improve brand programs such as sustainability, athletes, product technology, events, etc.

-embody our five year strategic priorities with a unified global alignment on site architectures

digital ecosystem

-unite digital channels through an updated identity and voice update

-define consumer journeys through cross-channel digital strategies

-improve visibility, range and balance of editorial site features for improved

-always on commercial flexibility systems

digital innovation

-unlocking intelligent commerce, growing personalization capabilities,

-research and consider the influence of emerging technology on

-maximize impact of high performing pages through improved design

-improve conversion and retention through improved page design and

-regional autonomy at global scale