ID.me expansion to retail - HOKA North America

Following the successful launch of ID.me on HOKA US and Canada sites, this initiative seeks to extend the verified medical community discount to in-store customers. Two implementation options are being considered: a full POS JSON payload integration offering the strongest customer experience and fraud protection, and a hosted landing page approach providing a quicker launch with lower upfront effort but higher ongoing operational overhead. The business case aims to assess feasibility, technical effort, and priority relative to other retail tech initiatives to guide next steps.

At a high level:

• Option A (POS JSON payload integration):

  • Strongest customer experience and fraud protection

  • Higher upfront technical effort, mid-high LOE

  • Would require retail tech assessment of POS integration feasibility (with PredictSpring)

• Option B (Hosted landing page with codes):

  • Quickest to launch, lower upfront LOE

  • Ongoing operational overhead (managing and uploading codes)

  • Recommended by ID.me for pilot/quick-start testing