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PROG - Consumer

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Connected Consumer Ecosystem

Consolidating three submitted Ideas into one. Objective includes key points from each. PEGI-I-197 and PEGI-I-199 As the business shifts to a "One-DTC" approach to customer, we need systems to feed customer data, transaction data, and social intera...
Rudi Stephan about 2 years ago in PROG - Consumer 2 Approved

Global Cart Styling & Features Refresh | Pop Up & In Cart

What: A thoughtful redesign of all aspect of the cart experience (focused on cart, page, with Wishlist & save for later considerations specifically, separate from checkout). Why: Beyond the Homepage, the topmost visited page/URL across all bra...
Garrett Joviak about 1 year ago in PROG - Consumer 1 Approved

Legion Implementation

Implementing workforce management technology is useful because it optimizes scheduling, reduces administrative burdens, and ensures compliance with labor regulations, leading to improved efficiency and cost savings. Who would benefit: Employees:...
Guest 8 months ago in PROG - Consumer 0 Approved

HOKA - Top Navigation Redesign

I've received input from our Design team that we would like to take a deeper look at our Top Navigation including the hierarchy and categorization of the navigation as well as not loving the overall look and feel. In Q3 we will be utilizing Parago...
Guest about 1 year ago in PROG - Consumer 2 Approved

Sizing Tool - Strutfit for NA

StrutFit is a comprehensive sizing solution that assists consumers in determining accurate footwear sizes through smartphone scans, aiming to enhance the shopping experience and reduce return rates. The technology allows customers to scan their fe...
Liz Caruso 7 months ago in PROG - Consumer 1 Approved

INTEGRATE ID.ME FOR: New Segments: Acquisition of Nurses and Medical Professionals for NA DTC *PATH TO BUDGET REQUEST*

Medical Workers: Create GTM playbook with ID.ME integration as source to drive personalized experiences throughout the SP26 season. NET NEW VENDOR. REQUIRES INTEGRATION. NOTE: CRITICAL LEVER TO REACH BUDGET IN HOKA NA FOR FY26 - $14M OPPORTUNITY A...
Chloe Nunno 3 months ago in PROG - Consumer 1 Approved

New Global Onsite Reviews Platform

Executive Summary As a global leader in premium footwear and lifestyle brands, our organization (Deckers Brands) is seeking to enhance our onsite reviews platform for HOKA, UGG, and Teva. The current provider, PowerReviews, has limitations in scal...
Angela Kent 4 months ago in PROG - Consumer 0 Approved

COVEO Semantic Search POC

We would like to pilot the COVEO semantic search features to identify if we should increase our overall contract with COVEO to include long tail searching for all brands and regions.
Angela Kent about 1 month ago in PROG - Consumer 0 Approved

DTC Promotion Engine

The current coupon code process is highly manual for both merchandisers and customer care, with no clear reporting methods in place. This has led to past issues like code leakage and an overall lack of visibility into code performance. This topic ...
Chloe Nunno 3 months ago in PROG - Consumer 1 Approved

HOKA.com to FLAGSHIP: SITE REDESIGN

GIBM will be leading a HOKA Re-Design project with our new design guidelines to make HOKA.com a Flagship experience Tracks include: Visual​, tonal​, photography​, Navigation​, Category Distinction, UX/UI, Experience​, Ecosystem​, Storytelling incl...
Chloe Nunno 3 months ago in PROG - Consumer 0 Approved