New Global Onsite Reviews Platform

Executive Summary As a global leader in premium footwear and lifestyle brands, our organization (Deckers Brands) is seeking to enhance our onsite reviews platform for HOKA, UGG, and Teva. The current provider, PowerReviews, has limitations in scalability, feature set, and integration capabilities. To ensure a best-in-class user experience and drive incremental revenue, we propose an RFP process to evaluate alternative vendors, including Yotpo, Bazaarvoice, and Emplifi. Current contract ends ~June 30th, 2026.

Business Objectives

• Enhance Consumer Trust & Engagement: A robust reviews platform fosters consumer confidence, leading to higher conversion rates.

• Increase Revenue & ROI: Data-driven insights from reviews drive product improvements and marketing strategies, contributing to a projected $10M-$50M revenue.

• Scalability & Globalization: A unified solution that supports multiple brands, regions, and languages seamlessly.

• Improved Moderation & Compliance: Enhanced AI-powered moderation, sentiment analysis, and compliance capabilities.

• Omnichannel Integration: Seamless integration with eCommerce, CRM, loyalty programs, and social media.

Current Challenges with PowerReviews

• Limited Analytics & Insights: Insufficient AI-driven sentiment analysis and predictive modeling.

• Inconsistent Global Performance: Challenges in supporting diverse geographic and linguistic requirements.

• Lack of Advanced UGC Capabilities: Minimal support for video reviews, AI-generated summaries, and syndication.

Evaluation Criteria for New Platform

• Feature Set: AI-driven review insights, sentiment analysis, and user-generated content (UGC) capabilities.

• Scalability & Performance: Ability to handle high-volume reviews across global markets.

• Integration Capabilities: Compatibility with our existing eCommerce platforms (Salesforce Commerce Cloud), CRM (Cordial), and marketing tools.

• Moderation & Compliance: AI-powered content moderation, GDPR & CCPA compliance, fraud prevention.

• Pricing & ROI: Cost-effectiveness relative to projected revenue impact.

Vendor Comparison

Financial Impact & ROI

• Revenue: Estimated between $10M-$50M / yr due to increased conversions, product trust, and SEO performance.

• Operational Efficiency Gains: Reduced manual moderation workload through AI-powered automation.

• Cost Savings: Potential reduction in platform costs through vendor competition and negotiation.

Next Steps (Tentative)

• Finalize RFP Requirements (March 2025)

• Issue RFP to Vendors (April 2025)

• Vendor Demos & Evaluation (May-June 2025)

• Final Selection & Contract Negotiation (July 2025)

• Implementation & Migration (Q3 2025)