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Background Deckers EMEA is strengthening its Consent Management approach to ensure marketing practices are effective, compliant, and scalable under GDPR/PECR. Historically, first-party consumer data has been used for retargeting and lookalike au...

Consolidating three submitted Ideas into one. Objective includes key points from each. PEGI-I-197 and PEGI-I-199 As the business shifts to a "One-DTC" approach to customer, we need systems to feed customer data, transaction data, and social intera...

Implementing workforce management technology is useful because it optimizes scheduling, reduces administrative burdens, and ensures compliance with labor regulations, leading to improved efficiency and cost savings. Who would benefit: Employees:...

This tool eliminates the bottleneck of manual quality control by instantly identifying technical defects that would otherwise require expensive retouching or reshoots later in the workflow. Business Outcomes Achieved Faster time-to-market by cat...

Executive Summary As a global leader in premium footwear and lifestyle brands, our organization (Deckers Brands) is seeking to enhance our onsite reviews platform for HOKA, UGG, and Teva. The current provider, PowerReviews, has limitations in scal...

The current coupon code process is highly manual for both merchandisers and customer care, with no clear reporting methods in place. This has led to past issues like code leakage and an overall lack of visibility into code performance. This topic ...

Improving the Unavailable Product experience will drive revenue and Brand loyalty. There are friction points in the onsite and email experiences for products that are not currently in stock, based on UX research. This work will create clarity for ...