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PROG - Consumer

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ROKT - Post Purchase ad revenue

We would like to run a test with on Teva with ROKT, a vendor that provides targeted ads on the order confirmation page for Deckers approved third parties. This work would entail setting up the tags to display the ads on the order confirmation page...
Angela Kent about 1 month ago in PROG - Consumer 0 Pilot / Test

Oracle Retail Decoupling

Oracle Retail systems are aging, highly customized applications that are not scalable solutions for our growth and expansion plans for Retail business. The existing systems are not supported in their current state and will either require customiza...
Angela Kent about 2 months ago in PROG - Consumer 0 New

COVEO Semantic Search POC

We would like to pilot the COVEO semantic search features to identify if we should increase our overall contract with COVEO to include long tail searching for all brands and regions.
Angela Kent about 2 months ago in PROG - Consumer 0 Approved

Unified AI Chatbot for .com

In partnership with the Data & AI team, the Consumer program would like to pilot a unified chatbot experience that would allow consumers one location to get support for both customer care order history, faqs and product recommendation support....
Angela Kent about 2 months ago in PROG - Consumer 0 Pilot / Test

DTC Promotion Engine

The current coupon code process is highly manual for both merchandisers and customer care, with no clear reporting methods in place. This has led to past issues like code leakage and an overall lack of visibility into code performance. This topic ...
Chloe Nunno 4 months ago in PROG - Consumer 1 Approved

HOKA.com to FLAGSHIP: SITE REDESIGN

GIBM will be leading a HOKA Re-Design project with our new design guidelines to make HOKA.com a Flagship experience Tracks include: Visual​, tonal​, photography​, Navigation​, Category Distinction, UX/UI, Experience​, Ecosystem​, Storytelling incl...
Chloe Nunno 4 months ago in PROG - Consumer 0 Approved

HOKA 3D Virtual Digital Experiences

Explore 3D Virtual Digital Experiences. Key objectives would include: building a 3D asset library for use across .com and Digital Marketing, enabling VTO for footwear and apparel/accessories with interactive product analysis, exploring AI-powered ...
Chloe Nunno 4 months ago in PROG - Consumer 0 In Review

Global UGG Loyalty Program Reimagine & Replatform

Goal: Transform UGG's Legacy Loyalty Program, whose members contributed $485M in global UGG DTC Demand, into a world leading membership that celebrates UGG heritage, encourages deep consumer love from our target consumer segments and delivers repe...
Garrett Joviak 4 months ago in PROG - Consumer 0 Not Yet - Parking Lot

Global Signed Out / Signed In User State Optimization

What : Create efficiency for shoppers+ loyalty members on Decker's brands websites by more effectively identifying new vs. returning users, and by creating efficiencies to the process of signing back into an account, viewing loyalty status, as wel...
Garrett Joviak 4 months ago in PROG - Consumer 0 In Review

Adyen Payment Processor

Transition our payment processor for N.A. eComm to Adyen for Credit cards and additional hosted payment methods. https://deckers-my.sharepoint.com/:p:/p/shay_hopkins/ESyaqJTkzYNGv0-8OD-NvBMBTN9GhTuCKIREr8Be0-8mow?e=MXTbyz
Angela Kent 5 months ago in PROG - Consumer 0 Approved