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D&D Portfolio Ideas Portal
Status Pilot / Test
Workspace PROG - Consumer
Created by Angela Kent
Created on Aug 28, 2025

ROKT - Post Purchase ad revenue

We would like to run a test with on Teva with ROKT, a vendor that provides targeted ads on the order confirmation page for Deckers approved third parties.

This work would entail setting up the tags to display the ads on the order confirmation page, partnering with the business to set up the right ads to display and creating business rules that minimize disruptions to the consumer. We will test this experience through peak (unless earlier results prove negative) sooner to validate ROKT's assumptions that there is no negative impact to the user flow and the revenue received is a bonus.

There is no cost to implement ROKT, they split ad revenue with us 50/50 and we are able to fully control the experience. We can turn it off at any time.

Region NORTH AMERICA
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