Global Signed Out / Signed In User State Optimization

What: Create efficiency for shoppers+ loyalty members on Decker's brands websites by more effectively identifying new vs. returning users, and by creating efficiencies to the process of signing back into an account, viewing loyalty status, as well as improving the add to cart operating logic.

Why: Today, users who log in on Decker's brand websites are 'kicked out' of their account and session after 30 minutes. This logic is not up to the standard of many e-commerce websites today, and causes frustration to purchasers who do not complete their order within a single session. As our two tentpole brands look to build deeper loyalty, this added efficiency for users will be critical to providing an overall elevated user experience.

Project Scope:

Research

Audit of the existing experience
Competitive Research on industry standards
Legal: What are the legal considerations for logging out / in, session duration, etc. How does this differ across NA/EMEA/APAC

Technical Features / Requirements Proposed

Prior session recall: we need the ability to identify a user who has an account but is not logged in
- See Attached Examples from Patagonia, Nordstrom, Anthropologie, Adidas
Log In Options: Explore a 'always logged in' experience; adding phone number code; Existing Email + Password
Saved Cart Experience Enhancements:
- Saved Cart Upon Sign In: What Happens when a user has items in their logged in cart, but then adds more items in a signed out state? Explore enhancements to the order logic.
- Signed Out User State Enhancements: How quickly do we empty an expired session cart?
Multi Factor Authentication Review: Exploring how MFA can improve the overall sign in / password reset process