D&D Portfolio Ideas Portal
StrutFit is a comprehensive sizing solution that assists consumers in determining accurate footwear sizes through smartphone scans, aiming to enhance the shopping experience and reduce return rates. The technology allows customers to scan their feet using any smartphone, providing personalized size suggestions.
UGG, HOKA, and TEVA: Partnering with StrutFit in the EMEA region has allowed these brands to deliver innovative, consumer-focused sizing solutions. They have reported reduced return rates on sizing across all brands since the partnership.
The potential benefits of incorporating Strutfit into NA:
Return Rate Reduction: Accurate sizing can lead to fewer returns, directly impacting profitability.
Customer Satisfaction: Enhanced shopping experiences can improve brand loyalty and repeat purchases.
Operational Efficiency: Fewer returns streamline logistics and reduce associated costs.
| Region | NORTH AMERICA |
This was identified as a larger Global issue that needs to be resolved from HOKA.NEXT. (JP uses TrueFit, EMEA working to enhance Strutfit, NA wants RFP)
Global Alignment on Size Fit Technology
All key regions (NA, JP, EMEA) have expressed a strong need to improve size and fit technology. Both JP and NA are actively exploring new RFPs, with the hope of establishing a global initiative. Meanwhile, EMEA is currently using Strutfit and is focused on regional optimizations. This presents an opportunity to align globally on a more effective, consistent and scalable size & fit solution.