Explore 3D Virtual Digital Experiences. Key objectives would include: building a 3D asset library for use across .com and Digital Marketing, enabling VTO for footwear and apparel/accessories with interactive product analysis, exploring AI-powered try-on alternatives, such as Google's Virtual Try On model which showcases VTO on multiple body types. This initiative would increase consumer confidence, enhance product storytelling and personalize the digital shopping experience.
Overall, there are issues with our current vendor, ArtLabs (25% exclusive licensing fee, $600k per year, poor relationship with their leadership team). It would require opening up RFPs on this topic.
