EMEA B24: EDI E2E Growth in EMEA

This business case (idea) recommends moving away from our current global EDI provider, SPS Commerce, within EMEA and implementing a modern, regionally established, Electronic Data Interchange (EDI) platform across DECKERS EMEA and partner ecosystem. EDI will automate the exchange of business documents (POs, ASNs, Invoices, Sales Reporting, Product Data etc.) with wholesale strategic or volume accounts, replacing legacy methods (email, paper, PDFs) and manual intervention.

The proposal is for a best fit partner across the full order-to-cash cycle but with initial targeted focus onboarding accounts with sell through data to unlock the highest ROI capability. From an order-to-cash cycle and based on our integration readiness, we should take opportunities to transition invoicing to release benefits here and automate the invoice process. As our OM capabilities are assessed and future architecture evaluated, we layer on the wider scope of messaging and remove our manual order entry needs for high volume, non B2B accounts.

Initial indications and review of the market would position Btwentyfour as that partner with established connections across our top billing accounts and significant coverage across all key accounts, a coverage which we believe outperforms any competitor across the market

The transition from SPS Commerce to BtwentyFour from a sell through perspective is being spearheaded by the Data & AI team under a wider initiative, this idea then follows on to complete this transition completing for all EDI capabilities away from our current partner.

In NA, the business relationship with the EDI partner and determination of the accounts to target for onboarding is with Customer Experience. This considers targets from sales and finance.

For EMEA:

We have key targets for EDI across the functions that may differ. Who will have ownership for determining, based on business needs & value, sequence and priority of accounts to target? If or when new message types are needed and benefit evaluation of this work?

Recommendation & consensus in EMEA Leadership:

Any service contracts with the provider and costs sit on the D&D side. D&D will own the service relationship.

The central business ownership would be with CS OPS.

Will co-create a monthly or quarterly review with sales, credit & OM team to review current in-flight work, next targets agreed based on benefit metrics