In order to strengthen the Teva brand we are looking to launch a customization program for sandals. This submission/request is specifically focused on the front-end customer experience and targeting the introduction of a digital customization tool for consumers on Teva.com. The idea is that customers can for instance change the strap color for a sandal on the PDP and we are able to display that customization visually in multiple product views. We are mainly looking at a buy-off-the-shelf solution and subsequent vendor integration (but a build-in-house approach could be feasible as well). Back-end order management/flow integration is also needed in a 2nd step.
| Region | NORTH AMERICA |