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D&D Portfolio Ideas Portal
Status New
Workspace PROG - Consumer
Created by Guest
Created on Jan 16, 2026

Launch Sandal Customization program for North America on Teva.com in spring 2027

In order to strengthen the Teva brand we are looking to launch a customization program for sandals. This submission/request is specifically focused on the front-end customer experience and targeting the introduction of a digital customization tool for consumers on Teva.com. The idea is that customers can for instance change the strap color for a sandal on the PDP and we are able to display that customization visually in multiple product views. We are mainly looking at a buy-off-the-shelf solution and subsequent vendor integration (but a build-in-house approach could be feasible as well). Back-end order management/flow integration is also needed in a 2nd step.

Region NORTH AMERICA
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