Enable real-time flow of customer opt-in signals from PredictSpring POS through MDS into Cordial, ensuring that when a customer signs up at checkout, they are added to the marketing database. Today, this connection is partially built (PredictSpring → MDS almost complete), but the MDS → Cordial link is missing—creating a gap where non-members who want email communications are not captured. Closing this loop prevents lost acquisition opportunities and supports compliant, consent-based marketing.
