EMEA Market Expansion

Part of the EMEA strategy has been growth in our 4 key markets (Italy, UK, Germany & France). There is now an opportunity to expand to the 5th key market due to a distributor contract expiration coming up. This market is a key apparel & footwear market in Europe with strong growth momentum, high sport participation and significant brand exposure. Most of our competitors own and operate this market already, converting will secure significant P&L growth in next 5 years.