Global Signed Out / Signed In User State Optimization
What : Create efficiency for shoppers+ loyalty members on Decker's brands websites by more effectively identifying new vs. returning users, and by creating efficiencies to the process of signing back into an account, viewing loyalty status, as wel...
Onsite Unavailable Product Experience & Communication Strategy
Improving the Unavailable Product experience will drive revenue and Brand loyalty. There are friction points in the onsite and email experiences for products that are not currently in stock, based on UX research. This work will create clarity for ...
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