Ideas

In partnership with the Data & AI team, the Consumer program would like to pilot a unified chatbot experience that would allow consumers one location to get support for both customer care order history, faqs and product recommendation support....

The current coupon code process is highly manual for both merchandisers and customer care, with no clear reporting methods in place. This has led to past issues like code leakage and an overall lack of visibility into code performance. This topic ...

GIBM will be leading a HOKA Re-Design project with our new design guidelines to make HOKA.com a Flagship experience Tracks include: Visual​, tonal​, photography​, Navigation​, Category Distinction, UX/UI, Experience​, Ecosystem​, Storytelling incl...

Explore 3D Virtual Digital Experiences. Key objectives would include: building a 3D asset library for use across .com and Digital Marketing, enabling VTO for footwear and apparel/accessories with interactive product analysis, exploring AI-powered ...

Goal: Transform UGG's Legacy Loyalty Program, whose members contributed $485M in global UGG DTC Demand, into a world leading membership that celebrates UGG heritage, encourages deep consumer love from our target consumer segments and delivers repe...

What : Create efficiency for shoppers+ loyalty members on Decker's brands websites by more effectively identifying new vs. returning users, and by creating efficiencies to the process of signing back into an account, viewing loyalty status, as wel...

Transition our payment processor for N.A. eComm to Adyen for Credit cards and additional hosted payment methods. https://deckers-my.sharepoint.com/:p:/p/shay_hopkins/ESyaqJTkzYNGv0-8OD-NvBMBTN9GhTuCKIREr8Be0-8mow?e=MXTbyz

Improving the Unavailable Product experience will drive revenue and Brand loyalty. There are friction points in the onsite and email experiences for products that are not currently in stock, based on UX research. This work will create clarity for ...