Wishlist Feature Enhancements

Enhancing the wishlist feature on our sites can provide several benefits, both for customers and the business itself. Overall, it can lead to a more satisfying shopping experience for customers, increased engagement and sales for the business, and valuable insights that can inform marketing and merchandising strategies.

• Improved User Experience: Enhancing the wishlist feature can offer customers a more intuitive and user-friendly experience. This could include drag-and-drop functionality, creating multiple wishlists for different occasions or categories, and easy sharing options with friends and family.

• Increased Customer Engagement: A more robust wishlist feature can encourage customers to spend more time on our websites, adding items to their wishlist and exploring our product assortment. This increased engagement can lead to higher conversion rates, as customers are more likely to make a purchase after curating their wishlist.

• Data Collection and Insights: Enhancing the wishlist feature can provide valuable data and insights into customer preferences and behaviors. By analyzing which items are frequently added to wishlists, we can better understand popular products and trends, allowing us to tailor our marketing and inventory strategies accordingly.

• Personalization Opportunities: A wishlist feature can allow us to deliver more personalized recommendations and marketing messages to our customers based on their wishlist activity. By leveraging this data, we can send targeted emails or notifications reminding customers about items they've saved or suggesting related products they might be interested in.

• Social Proof and Social Sharing: Integrating social sharing functionalities into the wishlist feature can enable customers to share their favorite products with their social networks, providing valuable social proof and potentially attracting new customers to your site.

• Customer Loyalty: By allowing customers to easily save and track items they're interested in purchasing, we can foster a sense of loyalty and connection with our brands. Customers who regularly use the wishlist feature may be more likely to return to your site for future purchases, especially if they receive personalized recommendations and promotions based on their wishlist activity.

Some key deliverables would include:

• Improving PDP design and functionality

• Improving Wishlist dashboard designs and functionality in My Account

• Improving social sharing functionality

• Targeted email reminders and notifications

• Exploring personalization opportunities in the Wishlist dashboard

• Product recommendations enhancements based on wishlist interaction

• Integrating the Wishlist feature with UGG Rewards and Hoka Membership