Set up 3PL distribution centers in North America to mitigate risk and optimize placement of inventory closest to areas of order shipments.

Identify integration options and processes with Flexe or other 3PL partners. Understand IT resource needs and connections we'd need to make to route orders, fulfill shipments, and connect data to Deckers reporting.

Given UGG's seasonal peakiness which drives a signficant concentration of Ecom order volume in the Fall (especially during Cyber), the emphasis on delivering against our orders and meeting customer expectations over the duration of 3-4 weeks every year is a consistent challenge.

Brand growth as a % to total year shipments naturally focalizes on this same time period, as a 10% increase means something vastly different when we look at a week in April where we ship 20K ecom orders vs Cyber when we ship 800K ecom units.