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D&D Portfolio Ideas Portal
Status New
Workspace PROG - Consumer
Created by Guest
Created on Sep 25, 2025

User Data Enrichment: DY connection with CRM

This connection between DY and our CRM is a 2 way API connection that allows us to utilize internal user data to enhance the personalized experience on site. Examples of how we can use this data are for membership strategies, improved product recommendations, consumer segment targeting, etc.

Region GLOBAL
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  • Chloe Nunno
    Oct 9, 2025

    10/9 Meeting Notes: HOKA is going to set up the easiest route now which is a daily feed (data asset feed): Annex > Amperity > DY. Jonathan Girdner could get started on that in a couple weeks from now and doesn't take long to set up (tentative end of October)

    After speaking with Joe Karlin, Jonathan Girdner, Joe Caruso, Claire: Rudderstack is the bigger solve and we need more resources to support, events need to function within DY (that is a big project). Rudderstack (call it EVENTS, Real-time event data) is real-time and would feed into Cordial and DY right away (no connection tested on this yet)