D&D Portfolio Ideas Portal
Request:
Reactivation of Ahnu to enable product sales in Japan, EMEA and Canada
Background:
With renewed business needs, we’d like to request Ahnu to be reactivated and integrated into supply planning processes. This includes setting up/reactivating Ahnu orgs across key systems and enable DC transfer capabilities from US DCs
Business Scope
Japan: Distributor (MC2) + DTC (JP5), target launch date is Fall 2026
EMEA: Distributor (MC2) + DTC (ME1 & ME4), target launch date is Spring 2027
Canada: Distributor (MC2) + DTC (Distributors handle DTC themselves), target launch date is Fall 2026
Timeline
By end of October 2025: Enable planning and procurement functionality
TBD – To activate full capabilities such as e-Commerce order system and DC transfers
| Outcome | Increase revenue capture and brand presence. Expand ability to serve demand in markets. Better stock allocation across channels. |
| Objective Alignment | Delivery Excellence, Other |
| Region | EMEA, Canada, Japan |