D&D Portfolio Ideas Portal
As part of the Tier 1 Cielo X1 3.0 launch on 29th January, the HOKA EMEA Brand team will be launching the PB Protocol program. This is a 360 activation whereby the brand is partnering with 50 runners in different markets, giving them expert training and guidance to prepare for the HOKA Semi de Paris in March. The PB Protocol program will chronicle the runners' journeys, as well as offer similar training plans and guidance to users.
Due to the timelines and scope of content being produced for this, the content is being produced by an external partner: Circular. The intention is to embed an iframe onto the HOKA website in order to show the PB Protocol experience within the HOKA DTC website experience. It is understood that this will mean we can't have full tracking of users within the PB Protocol experience, but we will get this from Circular.
Due to the importance of this launch (tied to a pinnacle product launch and Tier 1 event) and the tight timelines, it would be great if this could be expedited.
| Region | EMEA |
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