As part of the Tier 1 Cielo X1 3.0 launch on 29th January, the HOKA EMEA Brand team will be launching the PB Protocol program. This is a 360 activation whereby the brand is partnering with 50 runners in different markets, giving them expert training and guidance to prepare for the HOKA Semi de Paris in March. The PB Protocol program will chronicle the runners' journeys, as well as offer similar training plans and guidance to users.
Due to the timelines and scope of content being produced for this, the content is being produced by an external partner: Circular. The intention is to embed an iframe onto the HOKA website in order to show the PB Protocol experience within the HOKA DTC website experience. It is understood that this will mean we can't have full tracking of users within the PB Protocol experience, but we will get this from Circular.
Due to the importance of this launch (tied to a pinnacle product launch and Tier 1 event) and the tight timelines, it would be great if this could be expedited.
| Region | EMEA |
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![]() HOKA_S26_PB-Protocol_Toolkit.pdf |
I confirmed with John L that as long as this implementation is specifically an iframe embedded within a content page on the site, we are good to move forward. If there are any additional integrations or requirements, please call these out specifically so we can plan a deeper dive evaluation. @Edie Kuo @Nikki Willsher
Next steps are aligning on the tasks and teams responsible for implementation so we can move forward quickly. Followed p with Nikki via email to align.
Is it possible to get an update on this initiative? Deadline is Cielo X3 29th Jan which is fast approaching!
https://incredible-caramel-4eef2d.netlify.app/
Example test link for reference! @angela.kent please share out!
Just a note to add that EMEA content dev team have requested a more secure domain from vendor rather than netlify.app subdomain - Just a note for engineering on this one!