Gocertify to implement Student and Key Worker verification on HOKA EMEA site similar as ID.me in the US

Project approved by EMEA ecom & marketing leadership. Waiting for confirmation from Global (technical part) and EMEA legal depatment (contract).

Opportunity Summary:

• Implement Student and Key Worker verification on HOKA EMEA site

• Capture marketing data with permissions into Attentive, Cordial, and Dynamic Yield to build our own closed group communities

• Build an affinity with millions of students and key workers in the UK at first (Germany, France and other markets later - as this is budget dependant)

• Generate an uplift in conversion rate by keeping shoppers on-site through the verification process.
  
  With Gocertify, we'll be able to capture first-party data with each verification, which will automatically be pushed to our CRM. From there, we can use the data to retarget, remarket, basket abandonment flows, and personalised SMS/email campaigns for students and key workers.